Get ready to dig out your blue jeans because our color experts have selected a shade of blue called Denim Drift as the Color of the Year for 2017.

Announced during the launch of the 14th annual ColourFutures™ trends forecast, Denim Drift is the foundation for an inspirational palette of colors centered on the expected global social and design trends that will shape how we live our lives in the upcoming year.

The overall theme for 2017 is ‘life in a new light’ which encourages us to take a fresh look at the everyday elements of life. Depending on how it’s used, the color Denim Drift leaves a different impression; combined with lighter shades of paint in the palette, it has a crisp and airy feel. With darker colors, it’s more dramatic and moody.

We’re already ahead of the curve looking at everyday life in a different light, because our very purpose at AkzoNobel is to create the everyday essentials that make people’s lives more liveable and inspiring.

Our resident color visionary, Heleen van Gent who is the Head of the Global Aesthetics Center says, “We understand how essential color is to everyday life. As well as being practical, paint and color can have such a transforming and uplifting effect on people and the places they spend their time, whether at home, work or leisure.”

Color Futures is a demonstration of our leadership in color expertise and all around innovation. We can all be proud of the work that has been done to date to build our long-standing reputation as thought leaders in color, interior design and global trends.